I’ve been less active on m’blog than I’d planned recently. Sorry. If you want an excuse, it isn’t forthcoming. But what is forthcoming, is some fresh, original, and free content. Yes, free is code for “not very good.” You don’t believe it? Get the free version of something in your app store right now. I dare you.
Anyhoo. When you read and right for a living, you come across certain buzzwords, cliches and phrases that, after the two jillionth repetition, make a man go looking for a pitchfork to lean into. Here’s a few that have been grinding my gears lately.
- Enable. Inelegant and unimaginative. Nuff said.
- Awareness. Must be the fault of marketing professionals and the non-profit sector.
- “That is not okay.” It makes the speaker sound like a child. Call the guy an asshole and move on.
- Sustainable. This word is almost magic. It can make you sound like a pompous ass anytime, anywhere.
- Competitive Advantage. This is big in the B2B (Business to Business) world. It actually started off as an interesting term for talking about business strategy. The term was so interesting that the marketing folks rammed it into the ground.
- YAAASS. I only just learned this term existed and I already loathe it.
- Unacceptable. Unless you’re in a position to decide what is and isn’t acceptable in a given situation (like a judge or a boss or something), you are forbidden from using this term. I’ll also a low you to use it in the following context, “Sir, this KFC Famous Bowl is UN-acceptable!!”
So that’s what I’ve got going on right now.
What phrases or words to you guys hate?