More Cultural Archaeology from ‘We Are the Mutants’

Burger King, founded in 1953 in Jacksonville, Florida, emerged in the 1980s as one of the main nationwide competitors to McDonald’s in the United States. In 1978, the probable year of this photo, former McDonald’s executive Donald N. Smith began revamping Burger King’s image, which included taking power away from franchisees, refreshing and standardizing the restaurant chain’s look, and, most important, adding new items to the menu…

via Burger King Exterior, Circa 1978 — We Are the Mutants


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